FinXpert

Tasnim Eran

Tasnim is a marketing and communications professional with a strong focus on strategy, storytelling and execution. In her current role as a Senior Manager – Marketing Communications & Strategy, she is responsible for crafting and executing integrated campaigns that align with business goals, strengthen brand visibility, and drive long-term growth.

Her work spans both strategic planning and hands-on implementation across digital, offline, internal, and external communication channels. She leads brand messaging, content strategy and campaign management while closely collaborating with cross-functional teams to ensure consistency and impact across every touchpoint.

From developing go-to-market plans and performance-driven campaigns to building narratives that resonate with diverse stakeholders, Tasnim brings a balanced approach of creativity, structure, and data-driven thinking. Her goal is always to turn insights into action and ideas into measurable outcomes.

The Role of SEBI in Regulating Mutual Funds

Mutual funds today form a large part of how people in India invest. Many investors …

NISM Exam FAQ’s: Registration, Fees & Results

The Indian financial markets operate within a structured regulatory framework. To ensure professionalism the National …

Onboarding Finance Graduates: Best Practices

Onboarding finance graduates can be a challenging proposition. Most organizations are able to attract academically …

What Are Index Funds and ETFs?

Index funds and ETFs have become some of the most discussed investment options in recent …

Active vs Passive Funds : Which Perform Better in India?

The Indian mutual fund scenario has shifted noticeably over the past few years. At the …

Tax Efficient Investing for Employees in India

For many working professionals in India, investing without understanding taxes often results in missed chances …

Understanding The Cash Conversion Cycle

In today’s business environment, leaders in every department work closely with financial outcomes. This is …

Impact Investing Through The FinX Foundation

Impact investing blends two ideas that earlier stayed quite apart, doing social good and managing …

10 Common Mistakes First Time Mutual Fund Investors Make

For many people mutual funds are their first entry into investing. They offer a structured …

Financial Stress : Workplace Solutions

Financial stress is no longer something employees leave at the door when they arrive at …

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