Tasnim is a marketing and communications professional with a strong focus on strategy, storytelling and execution. In her current role as a Senior Manager – Marketing Communications & Strategy, she is responsible for crafting and executing integrated campaigns that align with business goals, strengthen brand visibility, and drive long-term growth.
Her work spans both strategic planning and hands-on implementation across digital, offline, internal, and external communication channels. She leads brand messaging, content strategy and campaign management while closely collaborating with cross-functional teams to ensure consistency and impact across every touchpoint.
From developing go-to-market plans and performance-driven campaigns to building narratives that resonate with diverse stakeholders, Tasnim brings a balanced approach of creativity, structure, and data-driven thinking. Her goal is always to turn insights into action and ideas into measurable outcomes.